Project Abstract

 

How will two key players in Melbourne’s community radio sector adjust to the inception of digital broadcasting? Public and commercial radio have been quick to adapt to the new technology and have begun to venture into digital domain In comparison to community radio who has not yet embraced digital radio having a unique funding system and specific broadcasting values. Having one of the largest community radio sectors in the world, Melbourne’s community radio stations (3RRR and 3ZZZ ) two of its biggest players can provide interesting case studies on the move to digital radio.How these two stations adapt to digital may test and give understanding for other community broadcasters.